Intel hat für Mitarbeiter und Vertragspartner Richtlinien für den Umgang mit Social Media erstellt. Die Guidelines finde ich klasse und für viele Unternehmen erstrebenswert.
Intel Social Media Guidelines
These are the official guidelines for social media at Intel. If you’re an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained understand and follow these guidelines, failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you’re up to date.
Emerging platforms for online collaboration are fundamentally changing the way we work, offering new ways to engage with customers, colleagues, and the world at large. It’s a new model for interaction and we believe social computing can help you to build stronger, more successful business relationships. And it’s a way for you to take part in global conversations related to the work we are doing at Intel and the things we care about.
The choice to participate in social media is yours. If you do, please follow these guiding principles:
- Provide unique, individual perspectives on what’s going on at Intel and in the world.
- Post meaningful, respectful comments – in other words, no spam and no remarks that are off-topic or offensive.
- Reply to comments quickly, when a response is appropriate.
- Respect proprietary information and confidentiality.
- When disagreeing with others’ opinions, keep it cool.
- Know and follow the Intel Code of ConductFiletype/Size: PDF 596KB and the Intel Privacy Policy
Be transparent. Your honesty—or dishonesty—will be quickly noticed in the social media environment. If you are blogging about your work at Intel, use your real name, identify that you work for Intel, and be clear about your role. If you have a vested interest in something you are discussing, be the first to point it out.
Be judicious. Make sure your efforts to be transparent don’t violate Intel’s privacy, confidentiality and legal guidelines for external commercial speech. Ask permission to publish or report on conversations that are meant to be private or internal to Intel. Also be smart about protecting yourself, your privacy and Intel Confidential information. What you publish will be around for a long time, so consider the content carefully and be judicious.
Write what you know. Ensure you write and post about your areas of expertise, especially as it relates to Intel and our technology. And write it in the first person. If you publish to a website outside Intel, please use a disclaimer something like this: “The postings on this site are my own and don’t necessarily represent Intel’s positions, strategies or opinions.” Also, please respect brand, trademark, copyright, fair use, confidentiality and financial disclosure laws—if you have any questions about these, see your Intel legal representative. Remember, you are personally responsible for your content.
Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about Intel by our shareholders, customers, and the general public—and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with Intel’s values and professional standards.
It’s a conversation. Talk to your readers like you would talk to real people in professional situations. In other words, avoid overly pedantic or “composed” language. Don’t be afraid to bring in your own personality and say what’s on your mind. Consider content that’s open-ended and invites response. Encourage comments. You can also broaden the conversation by citing others who are blogging about the same topic and allowing your content to be shared or syndicated.
Are you adding value? There are millions of words out there. The best way to get yours read is to write stuff people will value. Social communication from Intel should help our customers, partners, and co-workers. It should be thought-provoking and build a sense of community. If it helps people improve knowledge or skills; build their businesses; do their jobs; solve problems; or understand Intel better—then it’s adding value.
Your Responsibility: What you write is ultimately your responsibility. Participation in social computing on behalf of Intel is not a right and it therefore needs to be taken seriously and with respect. Know and follow the Intel Code of ConductFiletype/Size: PDF 596KB. Failure to abide by these guidelines and the Intel Code of Conduct could put your participation at risk. Training is available for Intel employees to grow in this area, please contact social.media@intel.com for more information. For 3rd party sites, please also follow the terms and conditions of that site.
Create some excitement. As a business and as a corporate citizen, Intel is making important contributions to the world, to the future of technology, and to public dialogue on a broad range of issues. Our business activities are increasingly focused on high-value innovation. Let’s share with the world the exciting things we’re learning and doing—and open up the channels to learn from others.
Be a Leader. There can be a fine line between healthy debate and incendiary reaction. Do not denigrate our competitors or Intel. Try to frame what you write to invite differing points of view without inflaming others. Some topics—like politics or religion—slide more easily into sensitive territory. So be careful and considerate. Once the words are out there, you can’t really get them back. And once an inflammatory discussion gets going, it’s hard to stop.
Did you screw up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.
If it gives you pause, pause. If you’re about to publish something that makes you even the slightest bit uncomfortable, don’t shrug it off and hit ‘send.’ Take a minute to review these guidelines and try to figure out what’s bothering you, then fix it. If you’re still unsure, you might want to discuss it with your manager or legal representative. Ultimately, the decision about what you publish is yours—as is the responsibility. So be sure.
Moderation. Moderation is the act of reviewing and approving content before the content is published on the site. Intel does not endorse or take responsibility for content posted by 3rd parties. It is preferred that all content be posted by registered users of a site in accordance with an accepted terms and conditions and a code of conduct.
Intel Content: We do not moderate content we publish. This means we allow for our blog authors to post directly without approval, as long as they have taken the legal training.
Anonymous Content: Anonymous content is defined as content submitted as a comment, reply or post to an Intel site where the user has not registered and is not logged into the site. For anonymous content we require moderation on all submissions. Authors of the originating content and space moderators are required to review the content for approval or deletion before the content can be published.
Registered Content: Registered content is content submitted as a comment, reply or post to an Intel site where the user has registered and is logged into the site. For registered content we do not require moderation of content before the content is published to the site. Registered content is directly published and content is moderated post publishing.
Intel strives for a balanced online dialogue. When we do moderate content, we moderate using three guiding principles.
The Good, the Bad, but not the Ugly. If the content is positive or negative and in context to the conversation then we approve the content, regardless if the content is favorable or unfavorable to Intel. However if the content is ugly, offensive, denigrating and completely out of context then we reject the content.
